The Business of Music

• Small Business Planning “Starting Your Own Musician Business”
• Goal Setting & Situational Analysis “Entrepreneurship is Essential”
• Understanding Music Copyright
• Music Publishing 101 “The Flow of Rights & The Flow of Dough”
• Resources & Associations “A Helping Hand”
• Major Label vs Indie label
• Sales, Marketing, Publicity & Promotion “Developing an Integrated Marketing Plan”
• The 6 Phases of Online Music Marketing
• Marketing With Data “Using Analytics To Measure Results”
• Distribution “Getting Your Music Out There”
• DIY 101 “Doing It Yourself Best Practices”
• Direct To Fan (D2F) Marketing “Managing Your Tribe”
• Niche Marketing Techniques “Super Serve Your Customer “
• Social Media Marketing “Everything Must Cross Promote”
• Email Marketing 101
• 20 Things You Must Know About Being Online
• Building a Press Kit
• The Top 10 Truths of The Business We Call Music
• Promoting Your Music To The World of Film & Television
• How Artists and Their Managers Will Shape The Future